CLIENT
Preparing for business launch strategy of a print media house in the GCC.
ISSUE
Our client was an established print media house in Saudi Arabia wanted to leverage their content and business network to build leading e-commerce & last-mile logistics delivery venture for the GCC markets, including Abu Dhabi.
SOLUTION
YCP Solidiance provided a transformational strategy for an e-commerce venture. Our team performed global and regional benchmarking and identified the most attractive segments. We also defined a new business model, including a hybrid portfolio and fulfillment execution hub strategy. Our team built out a financial business plan and implementation roadmap, developed an investment case, and conducted fundraising rounds.
APPROACH
YCP Solidiance helped the client by providing a detailed benchmarking of successful regional e-commerce concepts, analyzed GCC consumer trends and e-commerce businesses. An in-depth analysis of key strength opportunities for a media company to launch a new e-commerce venture. Through primary market research and analysis and identification of key e-tail niches and gaps. Lastly, the derivation of a true USP business model and venture portfolio selection was created.
ENGAGEMENT ROI
YCP Solidiance delivered a hybrid strategy that covers both B2C (e-tail portfolio) and B2B (logistics fulfillment hub), created a self-supporting ecosystem for the new venture, helped raise over $10 mn USD, and prepared a 12mo launch project management and governance structure.